Testing a product or service before its launch is a crucial step for developers aiming to understand and meet customers’ needs effectively. Product evaluation offers more than just identifying flaws and errors – it provides valuable insights into user behavior during real-world interaction with the product or service.

Objective evaluation methods typically involve measuring user experience and usability. This data enables targeted refinements prior to market release – reducing costs associated with post-launch corrections.

Additionally, engaging the right customer groups at the optimal time can generate marketing benefits through word-of-mouth promotion. Early adopters invited to contribute feedback often develop a strong sense of ownership and loyalty – fostering a deeper connection to the product through customer co-creation.